Auckland

James Denton, GoodFor’s founder, wanted to allow people an opportunity to make a difference with their shopping. GoodFor began in 2017 with a clear vision – to allow people the opportunity to shop waste-free. Now, having just celebrated their 3rd birthday and about to open their 7th store at Stoneridge, it’s clear that an ever-increasing number of Kiwis are backing them in their vision. GoodFor is a plastic-free refillery where you can stock up on pantry essentials and household items while avoiding the unnecessary packaging you often find in supermarkets. People simply bring in their own containers and jars, or use the store paper bags, to fill up with their usual groceries. “We want to change the culture around unnecessary packaging and waste,” explains Tessa Mak, GoodFor’s Marketing Manager. “We love to help educate people and provide them choices, both for their own health and for the environment.” James Denton, GoodFor’s founder, wanted to allow people an oppor…